Influencers in the healthcare sector
Stefan Lienhard, social media expert, presents his personal selection of influencers in the healthcare sector.
I keep myself personally informed about news, trends and exciting projects in the healthcare sector mainly via X. X is the fastest social media platform and brings me extreme added value: I receive news as quickly as possible and am therefore always up to date with what is going on in the industry.
If you take this medium seriously, it is important to check the sources for reliability. The following criteria play a role for me to follow someone on X: Topicality, quality of content and the added value that the articles bring me.
I have been "following" the following people on X for several years now and we occasionally exchange views on current topics online, sometimes even in "real life":
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Martin Schleicher (@gesundheitswirt) I have (unfortunately) never met Martin in person. He is German and therefore knows the German healthcare market in particular. Thanks to him, I'm up to date with what's going on in the "big canton". His top topics: digital communication in clinics and hospitals, digital health (e-health, wearables and health apps). -
Andrea Belliger (@ikf_ehealth) I don't know Andrea personally (yet) either, but I follow her with great interest. She shares exciting content around digitalisation, not only, but mostly in the healthcare sector. It manages the balancing act between topics from the patient and provider perspective. Her top topics are the e-patient, e-health and mobile health (wearables).
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Raphael Frangi (@raphaelfrangi) I've known Raphael for a few years now. He works as Senior Marketing Manager at Swisscom Health. He is an absolute professional who knows the industry and the individual players in the healthcare sector inside out. Especially on the healthcare provider side, such as doctors, hospitals, pharmacies and medical professionals, he definitely has his finger on the pulse and feels the digital (healthcare) trends. -
Franck Schneider (@fksc_) I got to know Franck through my work as Social Media Manager at Hirslanden. He works at Geneva University Hospital (HUG) as Digital Communications Manager. As a Romand, he tweets mainly in French or English and is very close to international trends in healthcare. It is primarily concerned with general medical and health-related developments and technologies.
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Thomas Schulz (@thomaSchulz) Thomas and I have also been following each other for a while - both online and offline. He has a solid background in healthcare and is, among other things, the founder of healthetia.com - a platform that connects (cross-border) experts in the healthcare sector. His work revolves around innovation topics, new technologies such as chatbots and their influence on the design of the modern healthcare system.
